The Future of the CIO in a Digital Economy

When Procter & Gamble’s CEO Bob McDonald set a strategic goal announcing “We want to be the first company that digitizes from end to end” he turned to CIO and head of Global Business Services Filippo Passerini to lead the transformation. Many CIOs tell us their jobs are expanding and many CEOs tell us they would like their CIOs to do more. In addition to providing highquality and cost-effective IT services, today’s CIO often has other, and growing, responsibilities. These include helping with revenue generation, delivering shared services, optimizing enterprise business processes, improving the customer experience, overseeing business operations and digitizing the entire firm. We think these new responsibilities, and the pressures they place on CIOs, are a symptom of one of the biggest opportunities and challenges enterprises face today—the ever-increasing digitization of business as part of the move toward a more digital economy.3 Every interaction between a customer and a business, between a business and another business, between